Being Inspired by Yvon Chouinard – a True Yosemite Climber
As a pioneer of the 60’s, with routes like the North America Wall on El Capitan, it’s obvious that Yvon learned the art and respect for the natural laws that exists in such an environment.
He built this into his company - with an environmental awareness and his visionary commitment through Patagonia’s pledge to environmental campaigns.
Ron Kauk has been a Patagonia Ambassador for over 15 years. The ripple effect of this relationship has grown into a collaboration for the vision of Sacred Rok to continue to represent what Yosemite has inspired in Ron has a Yosemite climber, too.
Yvon and his company are showing the world what good business can look like to create a healthier planet by taking responsibility. Sacred Rok has committed to this way of imagining a better world through the investment in our youth.
We are honored that as an Environmental Grants grantee Yvon and Patagonia will match your donations; Especially at a time when higher education nature’s way will be critical for our future generations.
Always with respect and humbleness we thank you for willingness to support us.
Katie Lambert - COO
Ron Kauk - Executive Director